Yeah the fish sticks promo has been going a few years now in different iterations in Europe.
They generally do a great job on bakeries. The one at 544 is the Miraculous licensed theme one. Some nice parts there. The second one is an Advent Calendar so will be more hit and miss. I actually am happy to see them mix the horses with a bakery since I can use parts from both themes for my collection.
The plant isn't Playmobil, that's a composite diorama from the video maker for their avatar.
Considering the fact that they are still in the mode of smaller sets with abundant reuse of molds, there are a surprising number of new animals this year. Animal and vehicle themes must be their top sellers since there seems to be a lot of focus on those still.