I love the idea of Steck as a building system. From the meetings we had with the Playmobil staff in 2011 I can tell you that they are not interested in pursuing any building system strategy right now. Maybe someday, but at the moment I would be happy if they would put more emphasis on the play-world concept. Especially in the US market. I really don't think that consumers in the US understand that every Playmobil set is in scale and fits with every other set, ever made. When they do understand it they tend to confuse it with LEGO somehow.