I thought they were Lego, too That short was really cute, and the Cars movie was also very cute! For whatever reason, young boys are very into cars. Other toys, based on my son's interest, have come and gone quickly, but Cars has been constant for 2 years. I don't know what it is. As long as it has wheels....
I've seen this with my nephew too, he's 4.5 years old now, but 'Cars' is still his absolute favourite movie and merchandise/toy. I think it was one of his very first words, along with 'auto' (which means car in Dutch
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Personally, I think the Toy Story series is just genius. I just watched TS 3 yesterday and was wondering if Playmobil would ever appear in it. I was quite excited to read this topic, but alas, definitely Lego...
But to my surprise, the old Playmobil castle does get a mention in the novel I'm reading ('Caesarion' by Tommy Wieringa, a Dutch writer), quite funny to see it mentioned in literature