Different areas, different ideas Alex...a company needs to make its toys more attractive in order to survive in a digital age... it must offer new perspectives and new ideas as even children nowadays become more demanding... i do not think that a child today would be very thrilled with the older playmobil sets.. loads of competition from video and computer games you see. System x in my opinion brough children and parents closer together...more time to assembly, more time for playing. But as life is getting quicker, paces of everyday life faster, a parent cannot spend too much time in assmbly, thus the newer clip-on sets like the lighthouse and dragon land.... easier to assemble, faster for the parents,who in order to meet with their everyday demands, must spend fewer hours with their children...and another issue...children are getting bored more easily these days...cost efficient, to produce a non expandable set of toys, only to be replaced two or three years later from another so it would be easier for the company to sell....
too many thoughts???