This is the History of Playpeople that Julie wrote for her website. (with illustrations)The information was provided by the late
Mr. Norman Brown the former President of Playmobil UK. (
Norman was a dear friend and we all miss him. I would like to dedicate this page to his memory.)
The story of "Playpeople" really begins back in 1975, when Miles Fletcher, the Managing Director of Louis Marx & Co. Ltd. visited the Nuremberg Toy Fair in Germany. He saw some Playmobil figures on the Geobra Brandstatter stand and immediately felt that here was something that would charm children in the UK. Discussions with Geobra Brandstatter resulted in an agreement being made to sell Playmobil over here in the UK via Marx.
After gaining permission to change the name from Playmobil to "Playpeople", to appeal to the UK buyers, new packaging was designed and the product was tested in the Tyne Tees area for 6 weeks towards the end of 1975. It seemed that to see these small plastic figures was to love them, and the trial was so successful that January of 1976 saw the first Playpeople packages arriving on the shelves of toy stores countrywide.
With their distinctive red and white logo and range of themes, Playpeople were soon captivating a new generation of children, and was so successful that it was awarded “The Toy of the Year” for Playmobil for 1976.
1980 saw the end of "Playpeople" in the UK, as financial difficulties at Louis Marx & Co, who were a member of the Dunbee Combex Marx Group of companies, meant the company was forced into Receivership.
However, a subsidiary company called "Playmobil UK Ltd” was set up, and it was agreed to import the product directly from Germany, instead of assembling parts in Swansea. The product was relaunched under the "Playmobil" banner in January 1981 at the British Toy Fair, and it is by this name it is known today.
The British Bobby figure was created at Swansea by Playmobil UK Ltd.
NOTE: This is probably the reason that the British Bobby wasn't in the 1978 catalogue ...
All the best,
Richard
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