If voting with your dollars , than this will happen again and soon . The set is selling & people want it. Target has a target price to appease its customers who are edging to Walmart in the recession, so the Target is cheep ( pun intended ) . This is one of the down sides to Big Box Business or Bigger Better Deal . If you think this set is bad just wait till Walmart tells playmobil how to do it 
If everybody returned it to the stores and said it was poor quality than playmobil will have to listen . Hurt the set in the ? ( dragons do not have pockets or pouches ) so for lack of a better word - $$$
I for one an writing Playmobil a letter, and to ask the "Made in Europe" be taken down off the web site
Hi Ras
I agree with your sentiments. When I said Target sells "dirt cheap" I was making an impartial assessment.
Playmobil's pricing policy is inconsistent.
They impose minimum pricing on their web vendors (which incidently isn't anti-trust violation. The Monday Aug 18 Wall Street Journal ran a cover story on the practice, though Playmobil wasn't mentioned. The practice is growing increasingly common).
Yet support bargain-basement prices at Target.
(Presumably the web pricing mandate is to cut down on competition to their own website--rather than to protect their image, but the strategy is inconsistent all the same).
I think the new Dragon set should have retailed at $35 with better quality, and PM should have ditched the scaled-down arena. An arena already exists. If they want people to buy that, tease them with more Roman sets so that their kids beg for the big arena for Christmas. Don't give them a compromise whereby the lose all interest in buying that "dream set".
