Right ... Even so, would I like to have a Da Vinci's picture on my walls, in the dining room? ... (Maybe not the Mona Lisa ...) What makes a Da Vinci a piece of art? Is it? My judgement on it makes any difference?
Because DaVinci practiced a lot and got real good at what he did. He exhibited insights and mastery of his technique that lesser members of his trade couldn't match or hadn't thought of. Even if somebody doesn't personally care for the Mona Lisa, they'd be stretching things to say the Mona Lisa is subjective rot that any clown with a paint brush could have done.
Customizing is art as craft, I think. Therefore, customizing is more craft than art, is it? (Maybe not, but I'm making experiments here ...)
There isn't a difference between craft and art. You're now looking for mysticism. RE: "Art is supposed to move me, bring me closer to god, find myself. Craft is something you sell in the tourist quarter."
A person who is really good at making those stupid wooden indian heads that sell at American craft fairs is an artist. He's just not extraordinary. His fares don't stimulate you excessively.
Art is a craft, a trade, or a discipline. Great art is a work with which the mastery of technique and the creator's insight for design evokes a powerful response from the observer.
I think pretension is the only outcome of splitting hairs and looking for "deep meaning" in the definition of art. Many artists, like Andy Warhol, produce a steady flow of works that sell either because their technique appeals, their sales pitch appeals, or the artist's personal charisma inspires people to buy the stuff (* that may be one reason "classics" must have a few years under their belt--can the work stand on its own once the charismatic producer is no longer around to work his social magic?)
Modern notions of art, couched in mysticism, charisma, and persuasion, flatter the vanity of the small group of people that produces and consumes such work.
In a nutshell, they say:
"It's not art unless my circle did it or bought it."
A lot of successful artists today play head games with a gullible crowd that wants to be friends with an artist and are willing to eat up any pretentious, self-exalting "meta-narratives" that the artist and his/her gang of friends can dream up....
Yet, that's not to say that even the most perplexing modern art can't show technical expertise. It's those works with more than just a sales pitch behind them that will probably endure.
-Tim