Hello,
Timmy ...
PM seems to do a little research into their themes, anyway, so I guess I shouldn't worry about it.
If we can think about Playmobil as only a "suggestion," then it seems to make it all a bit easier to understand.
The little smiling Klicky is only a
suggestion of a person. It has no nose or ears. The body is completely out of proportion. Etc. But, we all appear to love it anyway.
The Klicky's many costumes are also only
suggestions. And the combination of
suggestions seem to take on almost an iconic role.
If we look at the attached illustration as a group of easily recognized "icons," then it becomes easier to understand why Playmobil is successful in quickly capturing the imagination of most adults and children.
Almost any marketing guru will tell you that you only have a brief moment to grab the attention of a potential buyer. So, Playmobil creates toys that are easily recognizable icons.
Looking at the first two Klickys in the attached illustration we see a cowboy and an Indian. Most of us probably know that ALL cowboys and amerindians did not look like that. Yet, they are easily recognizable icons.
The next two Klickys are easily recognized as a Viking and a Pirate. Again, most of us here at Playmofriends probably know that Vikings and Pirates in reality looked a bit different. However, they are easily recognized icons.
The last two Klickys in the attached illustration are easily recognized as Chinese and Japanese. Need I say more? ...
All the best,
Richard