Robotic manufacturing means that Playmobil can keep their production at home and still be competitive. It also means that people can be freed from repetitive, boring jobs and have an opportunity to pursue more satisfying and fulfilling careers.
If Playmobil employs a professional career transition organization to assist their employees who might be displaced as a result of automation, most of those people who really want to succeed certainly will.
And the euphemism of the year goes to...!
The job losses are unfortunate. The "professional career transition" is a nice way of saying "helping them get a new skill and helping them land a new job but if they don't find a new job, well, we tried! Bye!"
On the other hand, with no job losses:
If all the jobs lost to the automation sent the employees to new areas of the company (like qual control) on a 1:1 basis, then Geobra wouldn't be generating any new cost savings by incorporating the machines unless 1) the machines led to productivity and sales volume increases or 2) the employees took pay cuts for their new jobs.
Unless PM deliberately over-staffs (say quality control) with the displaced workers with the intent of downsizing via attrition (retiring their redundant jobs as they individually retire). That would indeed be a painfree downsizing (except for job hunters looking to work for PM that now hires less!)
I'm ribbing Richard a little, who I presume is more knowlegable than me.
At the same time, it's too rosy a picture to presume all the displaced workers will find "more fulfilling" jobs in the brave, new knowledge economy. We have plenty of burnt out industrial towns in the American rustbelt where the survivors are coasting on welfare, flipping burgers, or sitting in a call center (if they are lucky) trying to get you to upgrade your telephone service--all at lower wages (job transition training and re-placement doesn't mean you find a new job as good as the old one!).
I whole-heartedly support Geobra's need to upgrade its facilities and keep up with the times.
At my own company, though, I've seen enough people down-sized and extended-the-helping-hand to realize that it's not fun! A few will do really well with new opportunities. Most, though, are lucky to get the same pay and benefits at the new job, if they find one.
-Tim