New 2025 (Jul-Dec)

[tahra]

Klickywelt posted the novelties... (I think you need to be logged in to see pics): https://klickywelt.de/viewtopic.php?f=16&t=81246

 

But with the press kit out, amClicks has them, in the usually nicely organized manner: https://amclicks.org/foro/novedades-playmobil/novedades-julio-diciembre-2025/


Then there is the new "Sky Trails" : https://www.horst-brandstaetter-group.com/en/news/playmobil-auf-der-internationalen-spielwarenmesse-in-nu%CC%88rnberg-mit-neuer-markenpositionierung-und-brandneuem-spielkonzept

 

[surfergirl]

I’m speechless.

I’ll buy the Specials and Mystery Figures to maintain my complete collections, but what on earth were they thinking with those mini cars? I am their exact target market; an adult collector who loves cars, and I think they are a massive missed opportunity. Why pay all the money for the license, and not produce scale versions?

As for the rest….meh.

[Macruran]

A new Mountie!

[Rhalius]

Those cars are indeed awful, not that the rest is much either. Not a single interesting thing there. Yet another western stagecoach, only in the worst colours I have seen it in yet so far.

It's like they just keep digging themselves a bigger hole and don't seem to get they need to change course with sales being poorly for a while now.

[Oliver]

The mini cars are....a choice.

Love the hot-air balloon. I like the whole beach theme. Animals are always a winner with kids.

The Stagecoach looks OK to me - the yellow is maybe a bit strident. Personally I'd rather see a return of the bank-coach (for selfish reasons, since I lost mine in a house move once  ).

I'm oddly drawn to the bird-man superhero. He has the air of an ancient god about him.


Sky Trails I would really treat as a new toy that will sit under the banner. Based on watching kids play a lot, I think they will love it. Parents, maybe not so much  But it being under 'Playmobil' is really a branding decision.

[Rasputin]

Hmmm,

I’m surprised, they certainly could have squeezed more pinks, purples and pastels into the new releases somewhere.

Also there is a bit too much realism in the lineup. These need way more fantasy elements to get as far away from the original Playmobil brand principals as possible.

The Meme of the new AI program is making more sense across the board



I do look forward to the surprise bags, just wish it wasn’t a mystery so I could get many multiples of certain Klickies

[PlaymoMan]

A little mystified as to where the brand goes from here. Honestly I'm not sure if I've ever been this uninspired by a batch of new releases. The mini cars are truly dreadful. The superheroes line is generally unimpressive. Sky Trails is vaguely intriguing but overall it seems awfully bare bones. It's difficult to see how it could be sustainably positioned as a flagship theme ("the most exciting play innovation of the year" according to the press release?)

Very little innovation happening in "legacy" product lines as well, like police and pirates, which have been pretty drastically reduced in scope. It's unfortunate to see. The Asterix theme looks good, and there are few other interesting items scattered throughout, but broadly I am underwhelmed and a little (maybe more than a little) concerned about Playmobil's trajectory.

[Macruran]

I'm oddly drawn to the bird-man superhero. He has the air of an ancient god about him.

I think that's a lady

[Oliver]

I think that's a lady

You're correct! Well I still like her

[klickyklack]

Well, some of them are going to have to jump in my cart when they come out, but overall it's all a bit underwho.

Liking the look of
71879: Día de los Muertos
71834: Winged Superhero
71838: Fairy Home with Golden Unicorn
& 71843: Fairy with Unicorn 'Lucky Lavender

But wish the fairies had the regular style faces