« previous next »
Pages: [1]   Go Down

Author Topic: Kidults buying power grows  (Read 2230 times)

Offline Rasputin

  • The Mad Monk
  • Playmo Master
  • *****
  • Posts: 9622
  • Gender: Male
Kidults buying power grows
« on: June 25, 2024, 15:13:42 »
“According to the Toy Association, over half (58%) of adults bought toys and games for themselves last year. Top favorites included board games (purchased by 65%), arts, crafts, and building sets (61%), collectibles (53%), and video games (52%).”

“ Enter the “kidult.” The NPD Group defines this demographic as consumers ages 12 and older, and is the biggest driver of growth for the toy industry this year, according to the firm.”

https://www.emarketer.com/content/move-over-kids-kidults-new-demographic-shopping-toy-aisle#:~:text=Enter%20the%20“kidult.”%20The,year%2C%20according%20to%20the%20firm.
Logged
If you hear the sound of the bell which will tell you that Grigori has been killed, if it was your relations who have wrought my death, then no one in the family will remain alive. They will be killed by the Russian people. :prays:

Offline Rhalius

  • Playmo Master
  • *****
  • Posts: 3333
  • Gender: Male
Re: Kidults buying power grows
« Reply #1 on: June 26, 2024, 06:51:46 »
Interesting that you posted this yesterday when I ordered more playmobil in a single day than I ever have. (After buying practically nothing for 8 years.)
Logged

Offline Ismene

  • Playmo Master
  • *****
  • Posts: 2422
  • Gender: Female
Re: Kidults buying power grows
« Reply #2 on: June 26, 2024, 10:15:26 »
I'm not surprised, but since when is a 12-year-old considered adult?
Logged

Offline Oliver

  • Playmo Addict
  • ****
  • Posts: 786
Re: Kidults buying power grows
« Reply #3 on: June 26, 2024, 13:33:42 »
Quote from: Ismene on June 26, 2024, 10:15:26
I'm not surprised, but since when is a 12-year-old considered adult?

I'm also not surprised, but can you really count 'board games' or 'video games' that are explicitly aimed at adults, and even arts and crafts kits as toys?
Logged

Offline Rhalius

  • Playmo Master
  • *****
  • Posts: 3333
  • Gender: Male
Re: Kidults buying power grows
« Reply #4 on: June 26, 2024, 14:11:31 »
I guess 12 year olds are considered adult since they started calling books written for teens as young as that, 'young adult' for some reason.
Logged

Offline Rasputin

  • The Mad Monk
  • Playmo Master
  • *****
  • Posts: 9622
  • Gender: Male
Re: Kidults buying power grows
« Reply #5 on: June 26, 2024, 19:58:02 »
Yes that is odd , a 12 year old is hardly an adult

Perhaps is the puberty effect on purchasing decisions

Logged
If you hear the sound of the bell which will tell you that Grigori has been killed, if it was your relations who have wrought my death, then no one in the family will remain alive. They will be killed by the Russian people. :prays:

Offline Ismene

  • Playmo Master
  • *****
  • Posts: 2422
  • Gender: Female
Re: Kidults buying power grows
« Reply #6 on: June 29, 2024, 08:53:31 »
Quote from: Rhalius on June 26, 2024, 14:11:31
I guess 12 year olds are considered adult since they started calling books written for teens as young as that, 'young adult' for some reason.
That may be because a lot of adults like them too. In any case, books are different. There's a noticeable age overlap between kids who want toys and kids who read grown up books.
At 10 I stopped going to the kid's and teen's section of the library, and I was in the early years of my Playmo collection. At 12 I was reading gory, violent adult books and was saving up for a dollhouse.

Quote from: Oliver on June 26, 2024, 13:33:42
I'm also not surprised, but can you really count 'board games' or 'video games' that are explicitly aimed at adults, and even arts and crafts kits as toys?
Yeah, I wouldn't count kits and games that are intended for adults.
Logged
Pages: [1]   Go Up
« previous next »