"The Playmobil toy brand is turning 50 and wants to realign itself to mark its anniversary. “We are now strategically repositioning ourselves,” said Playmobil board member Bahri Kurter to the German Press Agency in Nuremberg. To this end, Playmobil wants to increasingly appeal to small children with toys made from plant-based plastics, as well as young people and adults with collectible figures of celebrities, for example.
A knight, a construction worker and an Indian were the first figures presented by toy producer Horst Brandstätter on February 2, 1974 at the Toy Fair in Nuremberg. This is exactly where the toy brand from Zirndorf in Central Franconia is celebrating its milestone anniversary from Tuesday . A Playmobil stamp will also be released in March.
3.8 billion Playmobil figures have been manufactured in the past 50 years and are available in more than 100 countries. Nevertheless, things haven't been going so well for the traditional brand lately. The parent company, the Horst Brandstätter Group, is cutting 700 jobs worldwide after two economically difficult years with losses in sales and profits."
From stern.de via 'Playmobil in the News' and Google Translate
