It was reported in inFranken.de of 01.02.2022 that Geobra has discovered sustainability:The Horst Brandstätter Group in Zirndorf, which includes the famous Playmobil toy brand, has set itself "sustainable, ambitious corporate goals", according to a press release from the group.
By 2027, the group wants to be climate-neutral and avoid emissions. This also specifically concerns Playmobil toys. By 2030, the business models should be as circular as possible, i.e. with closed material cycles, the company continues.
The group will "continuously improve the environmental balance along the entire production chain through sustainable means", it says. "We support the reduction of global emissions with a wide range of activities and thus also the goals of the Paris Agreement to limit global warming to well below two degrees Celsius", CEO Steffen Höpfner is quoted as saying.
This is already evident when looking at "the product highlights of 2022", the group advertises. On the theme of "Discover the Planet", a newly developed product range will be launched this year, which on average will consist of more than 80 percent sustainable materials: "Post-consumer recycled materials and bioplastics" will be used.
A large part consists of recycled material obtained from discarded refrigerators. However, "like all of the company's products, the series has an enormous longevity", says the Brandstätter Group. The "colourful play world" stands for "growing up in a world where animals and nature are valued and protected".
The new range will be launched in July [2022]. "The Playmobil figures of animals from all over the world will provide lots of fun for playing, learning and collecting and invite children to discover the Amazon rainforest, which is vital for our ecosystem," writes the Zirndorf-based company. The packaging of the figures and animals is made of "almost 100 % recycled cardboard, the building instructions are made of 100 % recycled paper".
Translated with www.DeepL.com/Translator (free version) [amended]
