Very helpful, playmobart. Another example of the Duck-on-Call (which hasn't actually flopped yet!) chasing the success of Paw Patrol would be Playmobil The Movie chasing The Lego Movie. IMO!
Although it may look like that, there was no chasing anything with the PLAYMOBIL movie, for a long time it wasn't discussed except at the very highest level, there wasn't any ambition with the movie and unlike LEGO which set up an 12 head strong internal team to oversee and support the production early on, with monthly visits to the studio etc, most employees at Geobra only learned that there would be a movie when they read in the press that the project would continue with Lino Di Salvo after the first director had jumped ship :-) The entertainment dept i worked at included, no one was involved there except our team leader who managed it in the shades like a covert operation.
Of course this complacency abruptly changed when a year before the planned release, we finally were allowed to watch an already half finished movie, and a sweaty panic ensued. It was horrible, from a brand perspective. Every design rule got broken ;-)
Still i am going to defend the production studio, they created what they thought would be a great PLAYMOBIL movie... But without any hands on feedback or guidance from Geobra for the first 3-4 years, it was only normal it shifted off track. Such productions are like oil tankers, if the boat leaves the port with a slightly wrong heading, it ends up on a totally wrong end of the world if no one touches the steering wheel. And then its really hard to make it do a 180 degree turn.
