But it's not personal, it's not because we finally get "recognized", it's much more probable someone high up has been building a dream castle in the sky about reaching a - virtually impossible - turnover mark by 2024 (50th anniversary?). And to hypothetically reach this financial fata morgana they must have done the numbers and realized that the only way to reach that without seriously expanding development and investments is to get all the old stuff on the market again, "newly branded".
If there's one who knows their business, it must be you Bart. Always interesting to read your insights about the company!
I agree it's probably about the numbers, but from the outside it looks like they had a complete change of management. I could imagine a revival of one theme, but we have 3 classic themes now revived in the PLUS catalogue (Victorian, Western and Circus) and who knows what more they have to surprise us. Some sets of the Victorian theme also fit very well in the Western houses: the bedroom, the fireplace, ... I wonder now if the change of colour of the bedroom was done on purpose?
So, even though it is in the end about the numbers, they did an amazing and well investigated job on the PLUS assortment!