Haha, agreed.
They really weren't trying to do it just for the money. (Or that's how it seemed) I was glad that they stuck to what was just a good toy, regardless of marketing trends. However, apparently, that doesn't keep the lights on. I had some real issues at first with them starting licensed lines. It went against everything Playmobil's philosophy stood for. Give kids a toy with no stories, and they'll instantly invent their own. Case in point, my favorite playset is the Colosseum. You're literally buying an empty circle. But you put up a fence, gates, stands for an audience, and then kick in some lions, some gladiators, and a chariot and you instantly have stories and adventures.
But then the Ghostbusters came out. The entire set is beautiful. You can tell the designers love
Ghostbusters. All the little details were fantastic, and the design was still firmly from the Playmobil style book.
And then Back to the Future started coming out, and its fantastic as well.
I applauded their attempts with Super 4 and the Playmobil movie. They had a great premise, you start out with a story and some characters, but they constantly visit existing playmobil lands and themes. So if you get just the Super 4 flying car, they can visit your existing pirate or knights or fantasy toys. You could buy up old sets on eBay. But... alas, it was just too apparent of a commercial and the kids(and parents) didnt take to it.
So, if they're doing well, better even, by introducing licensed stuff. That's ok with me. I just hope it doesn't go the LEGO route where 90% of their stuff is licensed and the innovation and heart doesn't get a chance to make it to the shelves.
Here is the earliest gallery I could find on my Flickr, from 2011 Toy Fair.
https://flic.kr/s/aHsjtz3FHv. BONUS: This was the year they introduced the
FI?URES - Series 1. I was super excited.