. . . Dear Playmobil, please let me fix your SEO. You need set descriptions and metadata.
While you're doing that important work, maybe you can fix their store locator function, as well. If I enter my zip code into their store locator, it takes several minutes to load the results and, besides showing the stores near to me, those results show stores over 200 miles away (most online store locator functions provide a way to limit distance, but not Playmobil USA's.) Of the first 50 or so results, about half are either closed, no longer carry Playmobil, or have the wrong address or store name (I got obsessed with this a few years ago and did the research - most of the mistakes I found then are still in the store locator results now.) Within that 200+ mile circle around my zip code there are 232 ToysRUs stores (according to the TRU website which
does provide a distance limiter) but not a single ToysRUs appears in the list of stores that Playmobil USA provides. One would think that it would help customers who are eager to purchase Playmobil if they have accurate information about where to buy it, but, as tahra so often points out, Playmobil doesn't like money.
It seems to me that a store locator could somehow be linked to stores that actually place wholesale orders with Playmobil - if nothing else, an employee could just do a manual cross-check.
PM unfortunately doesn't have the brand footprint that L*go does. A toy store in town here (Child's Play on 23rd and Kearney in PDX for you Oregonians) recently stopped carrying PM because "it wasn't moving fast enough". . .
That's a real blast from the past for me - my first apartment was a few blocks away at 22nd & Glisan and then I moved to 21st & Hoyt. A very long time ago.
. . . That leaves only two stores that carry PM that I know of (apart from TRU), plus one west of town. . . . While looking them up, I found that the large klicky outside Let's Play has had his face obscured by the Google Street View algorithm! link
That is hilarious!