Author Topic: Family diversity  (Read 18439 times)

Offline playmofire

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Re: Family diversity
« Reply #30 on: December 29, 2015, 17:23:21 »
Just consider what the huge American entertainment market puts out and how appealing it may be to other regions of the world. A lot of it is strongly focused on the American market. Its what the people making it grew up with.
When playing the sims for example, its clearly geared towards typical american neighbourhoods and houses, and the american way of life.

And Geobra being german, the people working there take into consideration what they grew up with. They think back about their own childhood no doubt as a source of inspiration.

Good and interesting point.  Diversity, though for some Americans seems to stop at the Pacific and Atlantic Oceans.  My wife is American and she has an aunt and uncle in the States who thought that we used dollars in the UK.  I've also found this when selling to US members of eBay.
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Offline bonniebeth

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Re: Family diversity
« Reply #31 on: December 29, 2015, 19:00:50 »
My wife is American and she has an aunt and uncle in the States who thought that we used dollars in the UK.  I've also found this when selling to US members of eBay.

 :lol: Sounds about right. There are plenty of us who do have some clue that the whole world doesn't completely revolve around the USA though. And then there are people like this... https://www.youtube.com/watch?v=K9iR6sLwDKY

Sorry for the off topic.
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Offline Raven

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Re: Family diversity
« Reply #32 on: December 29, 2015, 21:16:20 »
My thoughts:

Playmobil doesn't reflect our cities.  It doesn't reflect the world.  It is a business, and as a business it exists solely to make money.  It makes money by producing things which the majority of its target market/countries will buy.

And yes, in the cities of its targeted countries, there is great diversity.  But in most smaller towns and villages of those countries, there are only a few examples of diversity.  Or even none.  At least, none of the easily recognisable ones.  And probably those smaller towns and villages. added together, are actually the majority of the country.  And a business wants all those people to buy their product.

Now in one's life, in one's street, in one's social group, if one is part of a minority group (and I'm part of a few), then the 'grouping together' (by family, or by common minority concerns) can make it seem as if one is part of a very large amount of people.  But countrywide: maybe not so.

So, however we feel about our own community, I guess that businesses don't particularly want to focus on the minority money.  They'll just go for what is the majority.

And until the majority spenders really want and demand those 'other' minority groups as play toys for their kids - I don't think it will change.

Does that make me OK with that?  No, not at all.  But I can't change the world.  I can't change the ideas of the majority buyers.  I can't grab hold of the 'majority-targeted-type' parent in the street, and say, no no no, don't buy the Playmobil (or any other toy) that looks like you: buy your children the toys that look like (or has something in common with) me.

And so toy manufacturers continue to please them.  Not aim their products at me.

But .... I'm not a child.  I can try my best to make representations of others that are around me.  Sometimes I am puzzled about how to do something (I'm still looking for a turban that shows NO hair, for a Sikh man), but I'll get there in the end.  It's a challenge to our creativity.

And ... sometimes ... we fail to spot diversity anyway.  I recently posted a zoo story.  In that story, anyone who read it probably noticed the wheelchair-using woman.  And the various colours of skin.

But did anyone notice the lesbian couple?  No, not by stereotype - but I know who they are.  (Clue: look to the left at the first shot at the Meerkat enclosure.  They are not holding hands, but they are touching hands at that point.)  There's a lone (male) parent (he comes from another story, so it is a fixed fact about him and his adventurous - eg in the playpark - daughter); a Modern Orthodox Jewish woman (she's wearing a sheitel - wig - which is why her hair shows); a man with Down's Syndrome (an old painted head - which I attached to a modern body - has a Down's Syndrome appearance to it - he is one of my favourite klickies).  There are men with children; diverse ages/generations together; one grey haired (heterosexual) couple on a day out together with no children; several mixed-race families; and women with kids (minus men) enjoying themselves together too.

Businesses will make their money.

But we can do what we want with what we buy.
« Last Edit: December 29, 2015, 21:24:08 by Raven »
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Offline Venser

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Re: Family diversity
« Reply #33 on: December 29, 2015, 22:05:25 »
Have they ever made any sets mixing the races? Why not have a family pack with an Asian dad and a Hispanic mother? Or any combination

I know we can mix them at home but is geobra saying only people in their own race should be families ?
They are not saying that only people in their own race should be families, but it is easier to go classic and stereotypical b/c kids generally prefer stuff that looks normal. A family pack with that diversity does sound interesting, but look at the Modern Luxury Mansion stuff. Those sets all go to one house, but they have white people, asian people, darker-skinned, and European people. So you could mix them a little.

Offline Ismene

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Re: Family diversity
« Reply #34 on: December 30, 2015, 00:23:25 »
If playmobil brand is a German made toy to present to the world what Germany "is" then fine, go on producing 90% white with token races/ethnicities mixed in from time to time. Teach us all what Germany is all about. You just have to realize the consequences of such a stances.

If Geobra wanted a toy that only represented Germany, I would be okay with that, but that means only German buildings, klickies, themes, etc. No western, no pirates, no redcoats (unless they are there for the Germans to fight), no Egyptians... just Germans doing German things in German settings. It's a valid niche product.

But the fact that they have themes representing other countries (even though they sometimes get things wrong) and themes that are geographically-ambiguous suggests that they are aiming for a less German-centered toy. So they need to see that goal out.



Good and interesting point.  Diversity, though for some Americans seems to stop at the Pacific and Atlantic Oceans.  My wife is American and she has an aunt and uncle in the States who thought that we used dollars in the UK.  I've also found this when selling to US members of eBay.


Don't forget the southern border. There's diversity along there too. It's the middle part that gets a bit isolated.

Offline Klickteryx

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Re: Family diversity
« Reply #35 on: December 30, 2015, 03:25:04 »
I live in a city of 1.5 million. Apart from my martial art class, my life is based around people from the same background as me. I attended a funeral a couple of years ago for a businessman, a couple of hundred people were there, mostly reps from various companies and it was a very mono-racial grouping, I was actually surprised.
I've gone to birthdays of people from an asian background and the vast majority of people there were from that community. In my experience people tend to stick with what is familiar, particularly people from a non-Western background.

Offline Klickteryx

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Re: Family diversity
« Reply #36 on: December 30, 2015, 03:38:22 »
If Geobra wanted a toy that only represented Germany, I would be okay with that, but that means only German buildings, klickies, themes, etc.

Germans have the right to regard international themes as part of their own culture just like non-Germans celebrate Oktoberfest and non-Irish celebrate St. Patrick's Day.
Westerns are international thanks to Hollywood and the playmobil Western theme owes more to Hollywood than the actual west, same for the Roman and Egyptian themes which are based around a fighting pit and a tomb respectively. The actual historic cultures did not revolve around these things.

Nice point about American diversity playmofire, Hollywood diversity seems to be 'throw more blacks at it'. Chinese and Indian people really don't get a look in despite being heavily involved in real life in many of the roles depicted on screen.

Offline Ismene

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Re: Family diversity
« Reply #37 on: December 30, 2015, 04:34:41 »
Germans have the right to regard international themes as part of their own culture just like non-Germans celebrate Oktoberfest and non-Irish celebrate St. Patrick's Day.
Westerns are international thanks to Hollywood and the playmobil Western theme owes more to Hollywood than the actual west, same for the Roman and Egyptian themes which are based around a fighting pit and a tomb respectively. The actual historic cultures did not revolve around these things.

I have no problem with that. But welcoming internationally-inspired themes means welcoming some of that international diversity.

Offline Rhalius

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Re: Family diversity
« Reply #38 on: December 30, 2015, 07:30:12 »
The thing is that Hollywood is quite notorious for excluding minorities when it comes to major roles. Recently I saw a trailer for a movie about egyptian mythology made in America, and pretty much everyone was white and couldnt pass for egyptian. That's really messed up, as messed up as the old cowboy movies with white indians.

When looking at american toys that are sold world wide, I suppose barbies may be best known and compared to that I'd say playmobil is doing extremely well with representing people. I believe they had barbies of different ethnicities, but did they ever have a ken doll who was not white?

Just saying that American toy companies are not exactly setting the best example for toy companies outside of America to follow when taking the American toy market into account.




Offline Klickteryx

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Re: Family diversity
« Reply #39 on: December 30, 2015, 07:45:23 »
I have no problem with that. But welcoming internationally-inspired themes means welcoming some of that international diversity.
Where though? Sets only have a couple of klickies in them. If you try to represent different groups you end up not representing the main group which is your current target audience.

I was looking at some older sets recently and many of them had more klickies in them. How many sets today have seven or eight klickies in them, any?
The original redcoat soldier set had something like five in it including one black klicky. The "re-released" version had three including the black guy.
They need to produce more sets that have larger numbers of klickies in them, then they can add the diversity some are wanting without removing options for others.