Yes, all that is true, and yes Playmo has had a reputation in the US as being for higher class kids. It tends to be a little more expensive than most other toy brands, and their marketing for a long time relied on selling through independent toy stores that tend to themselves go for the higher end clientele. These days you can get it at TRU like everything else, though it's still in the independent stores too. So that has changed some, but it's still something of a problem.
