What I am guessing is that it will be a physical event with giveaways and demonstrations t-shirts, klickies, etc but that it will only take place in a few places (mostly german, though perhaps alsos Paris, London and nyc ) and that unfortunately items probably won't be made available to collectors but once again just to random people on the street who happen by the event booth and really don't care at all about the product. Yet another display of failed marketing to not give advanced notice or make product available... but I hope I'm wrong.