Gotta say that I do agree with other people's comments about associating Playmobil with a more heallthy food ditributor or indeed promoting it with something else entirely, although I am probably biased since I've grown up on a healthy vegetarian diet not eating at many places such as McDonalds at least from what I've seen they do seem to be trying to encourage kids to eat healthily with their happy meals focusing on water/juice drinks and healthy snacks