Author Topic: Playmobil at NY Toy Fair report  (Read 8314 times)

Offline Bolingbroke

  • Playmo Master
  • *****
  • Posts: 1191
  • Gender: Male
Re: Playmobil at NY Toy Fair report
« Reply #20 on: February 24, 2014, 15:15:42 »
Thanks for the coverage. I trawled about ten main toysites on and after tf weekend and not one of them mentioned that PM was taking part in the toy fair. Doesnt PM do any networking at these events? Toyark, toynewsi, the fwoosh etc. No wonder pm never makes inroads in the american market.
"Company, villanous company, hath been the spoil of me."

Offline AgeOwns

  • Playmo Fanatic
  • **
  • Posts: 184
  • Gender: Male
  • @MillionairePb
    • MillionairePlayboy.com
Re: Playmobil at NY Toy Fair report
« Reply #21 on: February 24, 2014, 16:04:34 »
Woo hoo! PlaymobilUSA retweeted my video

The Tweet

Offline AgeOwns

  • Playmo Fanatic
  • **
  • Posts: 184
  • Gender: Male
  • @MillionairePb
    • MillionairePlayboy.com
Re: Playmobil at NY Toy Fair report
« Reply #22 on: February 24, 2014, 16:07:36 »
Bolingbroke
Playmobil doesn't look at itself as a thing for collectors, and all those sites are mainly covering collectibles for adult collectors. Playmobil recognizes that there are collectors, but they put the marketing soley on the kids aspect.  I'm friends with Figures.com and they've started covering playmobil since I've raved about it so much over the years, but mainly, I got it covered :)

I'm perfectly happy being the only collectible site to get the playmo-love

Offline Cloud Strife

  • Playmo Fanatic
  • **
  • Posts: 115
  • Gender: Male
Re: Playmobil at NY Toy Fair report
« Reply #23 on: February 24, 2014, 16:57:36 »
Thanks for the video.  Very nice music, usually they are obtrusive but this feels "adventurous" and fitting.

The Asian fortress seems much larger or maybe it's the turntable that's distorting the scale.

Offline Salamander

  • Playmo Addict
  • ****
  • Posts: 634
  • Gender: Female
Re: Playmobil at NY Toy Fair report
« Reply #24 on: February 24, 2014, 17:23:28 »
Great video, thanks so much!  The music was a great choice.

Seeing a years worth of new releases all laid out like that does show the enormous scope and variety that Playmobil offers. I got excited about things that don't usually interest me. For example, that swan boat is delightful. I have no need of it myself, but love that it exists!

Offline Bolingbroke

  • Playmo Master
  • *****
  • Posts: 1191
  • Gender: Male
Re: Playmobil at NY Toy Fair report
« Reply #25 on: February 24, 2014, 19:11:13 »
Bolingbroke

I'm perfectly happy being the only collectible site to get the playmo-love

That's not gonna help the company make serious inroads in the US though is it.  :) :P

It's true though, PM keeps ignoring the collector's market. At the moment I am reading a book called Brick by Brick, about how Lego pig-headedly careened towards bankruptcy in the early 2000s. It's certainly ringing a bell with me, an adult collector of PM.
"Company, villanous company, hath been the spoil of me."

Offline AgeOwns

  • Playmo Fanatic
  • **
  • Posts: 184
  • Gender: Male
  • @MillionairePb
    • MillionairePlayboy.com
Re: Playmobil at NY Toy Fair report
« Reply #26 on: February 24, 2014, 20:40:07 »
To add additional insight, Playmobil was not performing where they wanted to in the early 2000s as well. Two trends A) children dropping toys for video games at earlier ages, coupled with B) retailers stronger preference for only carrying licensed properties, started really cutting in on their sales.  Then out of the blue, the Made in China lead paint scare got all parents and retailers paying closer attention to where their toys came from. Toys R Us started carrying playmobil and pushing it as NOT coming from China, and 100% safe.

It worked.

From what I understand playmobil was able to invest the extra money in making the Roman series, due to the extra push the Made in China scare had provided to them. This and the Egyptian line were intended a bit more for collectors than small children, especially with the care provided to detail and accuracy.

However they still need to be in places like Toys R Us and Target to maintain, so kid friendly lines are going to be the priority.

I do think that the blind packed FIGURES line is also aimed at collectors, as you never know who you're going to get, and they've gotten more inventive with them.

my opinion.

Offline Macruran

  • desperate but not serious
  • Moderator
  • Playmo Master
  • *****
  • Posts: 3764
  • Gender: Male
  • Hiya!
    • my incomplete collection spreadsheet
Re: Playmobil at NY Toy Fair report
« Reply #27 on: February 25, 2014, 00:57:24 »
From what I understand playmobil was able to invest the extra money in making the Roman series, due to the extra push the Made in China scare had provided to them. This and the Egyptian line were intended a bit more for collectors than small children, especially with the care provided to detail and accuracy.

Does this mean we will never see their like again?
"We like things in little." - G. Stein  
 :roman:

Offline Bolingbroke

  • Playmo Master
  • *****
  • Posts: 1191
  • Gender: Male
Re: Playmobil at NY Toy Fair report
« Reply #28 on: February 25, 2014, 09:32:19 »
The blind bags were a - uh - blind stab at the same blind bag market ruled by Lego. I only bought three or four of them, and stopped when I started getting doubles. Kids can swap doubles with their friends. It's more of a hassle when you're an adult. Whichever way you look at them, however, they are much less inventive than Lego's collectible minifigs: with the PM bags, it's always different permutations of the same things: knights, pirates (zzzz ...) etc. With Lego CMFs, some of the choices are totally out there. The gingerbread man, for eg. The man in the bunny suit. Plus they did things way before PM (the statue of liberty minifig, the scotsman etc). (and I know Lego copies PM too, so let's not get into that argument  :P). I agree regarding the Egyptian and the Roman themes. For me the Roman theme was the last great theme produced by Playmobil. They say it didn't do very well, though. But maybe that's why they should start catering more for the adult market, too. Such historically accurate sets could be modelled on Lego's Modular or architecture series, too. Bigger sets, more expensive. I mean, the modular houses cost around 160 dollars. The Ewok Village is 200, same as the Simpsons house. Adults are willing to pay that sort of money for things aimed at them. I know there's a lot of resistance among PM fans - if it were for some, PM would still be stuck in 1983. But things have to move on. The biggest problem at the moment, I think, is that the PM management doesn't have a clue about the way the market works - you see it in the interviews with Horst Brandstatter for eg. New blood is needed, and badly. The mid-2014 catalogue is the most underwhelming one in years. Even pathological PM fanboys here on PF and elsewhere criticisied it!

But anyway, just my thoughts. We'll see how the next couple of years go.
"Company, villanous company, hath been the spoil of me."

Offline Indianna

  • Playmo Detective
  • Playmo Master
  • *****
  • Posts: 1379
  • Gender: Female
Re: Playmobil at NY Toy Fair report
« Reply #29 on: February 25, 2014, 16:33:57 »
The blind bags were a - uh - blind stab at the same blind bag market ruled by Lego. . . 

There are several things that I find odd about the way Playmobil sells the blind bag Fi?gures, at least in the U.S. - I'm not sure if the same is true elsewhere.  First of all, you can't order them from the Playmobil website (the Lego blind bag figures can be purchased through the Lego site for $2.99 but they seem to sell out quickly.)  When you can find the Playmobil Fi?ures in stores, the price varies widely from $2.99 at Five Below (don't know if they still carry them) to as much as $4.99 at ToysRUs.  Playmobil got into some trouble in the US several years ago because they punished retailers for discounting prices but I would think that they could set a maximum price for the Fi?ures as $4.99 is ridiculous (TRU sells the Lego figures for $3.49  ::) )  Plus, they don't seem to have a lot of stock available in the U.S. and some retailers wait a long time for them to come in.

. . . they should start catering more for the adult market, too. Such historically accurate sets could be modelled on Lego's Modular or architecture series, too. Bigger sets, more expensive . . .

. . . The biggest problem at the moment, I think, is that the PM management doesn't have a clue about the way the market works - you see it in the interviews with Horst Brandstatter for eg. New blood is needed, and badly. . . .

They do understand a good deal about how their current market works as they are very successful in Europe where Playmobil seems to be available at reasonable prices in every toy shop and department store. They don't understand the U.S. market, IMHO, and they don't understand the potential of the adult collector community worldwide.  Playmobil should definitely make sets geared to adult collectors (even if they only sold them through their websites) but first they need to recognize the buying power of the adult collector community.  With the 1000's of photos by adult collectors posted at the PCC as well as at fan sites like PF, you would think that Playmobil would recognize that they could be making even more money with a special department devoted to us adult collectors.
U.S.A.      Massachusetts