It is being said that Lego has much better marketing and bigger distribution ability than Geobra, and that Lego is therefore following better & smarter business practices, but let's also remember that those things grew with Lego as their products grew in popularity. Geobra really can't spend huge amounts of money on marketing and increasing their distribution and market presence (especially needed in the USA) until they increase sales. The profits from sales could then of course be used to increase distribution and marketing. And, this would make sense because demand for their product would be present.
Now, let me just say that I prefer Playmobil over Lego, partly b/c I like to fight for the underdog, and partly because I do feel that PM has done a better job of sticking to its original plan and values better than Lego. Lego has sold out in a way, by going with franchises like Star Wars, Harry Potter, and Pirates of the Caribbean, and also by stretching outside the limits of a square brick made out of hard plastic (e.g. rubber dragon claws and cloth capes). Which, by the way, makes today's Lego pieces much more like Playmobil pieces). But, attaching itself to licensed/franchised themes was also a very smart move. When the Star Wars theme came out in the 90's, Lego's sales, brand-recognition, and popularity went up dramatically. I really, truly doubt that Lego would have the popularity it has in the US these days, if it hadn't started making sets with known characters in them. The economic structure of the world is built on supply and demand, so it just makes sense to attach yourself to something which you know to be well-established and popular from before. I think Playmobil would be smart to allow themselves to do this as well, if only to stay competitive enough to keep making their classic, wonderful, non-licensed sets.
Just one more small note... I actually just returned home an hour or so ago from a day at Legoland... I was surprised to find that they are selling a few books recently published "unofficially" by Lego fans (these included "Cult of Lego" by John Baichtal and Lego: A Love Story by Jonathan Bender), "unofficial" meaning they were not initiated, produced or even sanctioned by the Lego corporation when they were written. But, now they are being sold in the Lego-exclusive stores at Legoland. I'm just wondering if this is just smart business practice (why let others make the profits?), a way to show support and openess to Lego fans & authors, or some other attempt at maintaining their monopoly now that their brick patent has run out... I'm open to any ideas anyone has