this "new" box hasn't got anything besides the 5778 number.
... and it also misses those "fancy" yellow star "text bubbles". I think that's not new and has been already on several other sets on the past.
Maybe it's because the US is more "descriptive"
-- I just have to think at some of their traffic signs with lots of text on it (tiny letters in lot's of lines) for which I always got in trouble: "Uh, there comes up a sign ... what's written on it? ... have to get closer because the letters are so small ... ups, just passed it ... couldn't read (and translate) all written on it ..."
(Just joking ... no offend)
But serious: Maybe there are market observations that the US market is more attracted more by yellow stars and explaining text on packages than the European market (although I think, that it absolutely might be a reason, that w.r.t. to citizens the European market is splitted to more languages than the US).