May 14th, 2021, 05:38 am Zirndorf-based Playmobil manufacturer Brandstätter with record sales
The Corona year 2020 was the most successful year in the company's history for the Zirndorf Playmobil manufacturer, the Horst Brandstätter Group, according to its own statements. In the financial year that ended in March, a record turnover was achieved.
As the Horst Brandstätter Group, based in Zirndorf (district of Fürth) announced on Thursday, a sales record was achieved in the financial year that ended at the end of March with total global sales of over 758 million euros.
This record result in the corona pandemic year was due to increased sales of the Playmobil toy brand, as well as the Lechuza planter brand belonging to the group. The "Playmobil Fun Parks" introduced deficits due to the corona pandemic.
Plus for Playmobil figures, minus for "Fun Parks"
Accordingly, the Playmobil brand achieved a 3.9 percent increase in sales in the past financial year. In contrast, the leisure area with the "Playmobil FunParks" had to report a loss of sales of around eleven million euros due to the restrictions caused by the corona. That corresponds to a minus of 55 percent.
Plant pot brand in the plus for the first time
Last year went really well at the plant container manufacturer Lechuza, which is also part of the Brandstätter Group. With an increase of 29 percent, it achieved record sales and thus made a positive contribution to the group result for the first time since its market launch in 2000, it said.
Crisis year in Germany without short-time work
The major challenges in the past twelve months were mastered in Germany and most other countries without short-time work. In addition, there were only minor delivery and production bottlenecks.
Use new potential and opportunities
In the current financial year, the group, which is said to be active in more than 100 countries, wants to continue its growth path: "The pandemic has led to many profound changes that will seriously change the international markets. We have grown profitably, but we are still seeing many Opportunities and potentials that need to be used now, "emphasized CEO Steffen Höpfner.
Now more than ever, the company wants to focus on the needs of its customers. An expanded range of services and more specific solutions for different target groups are planned. In addition, long-term partnerships and new business fields are to be opened up. Which these are specifically was not disclosed.
