It's all done with mirrors!
I use a Canon EOS 7D SLR, with a Tamron 18-200 zoom lens, or a macro lens for close-ups. But I think lighting, positioning, composition, cropping, choice of background, focus etc. are far more important than equipment, so phone or compact cameras often produce better results than hi-spec cameras. Just look at some of the photos people use to try and sell stuff on eBay for examples of good and bad photography!