I will admit to being a big hockey fan, so perhaps I'm biased, although I think that both the licensed and non-licensed iterations of the theme look great. Considering that Playmobil has only done some small licensing projects in the past and upon numerous occasions stated that they are opposed to prolific licensing (unlike Lego, that's for sure) I can't imagine that they will attach themselves to bigger name brands anytime soon. Still, I think this will sell well and hopefully increase PM awareness in the US and Canada where the NHL is fairly popular.