It does look the same! The Canadian Costco one sold for $100 CDN, which is 69 Euros - a considerable difference compared to the 110 Euro price!
I thought it went on sale in the US for something around $49 clearance. We got it (the one Wesley linked) and it was a big hit. The roll off tow truck comes in handy and is the first one released in the US as far as I remember.
It seems the Costco type of sets get a big production run, have a high starting price and leftovers are clearance with in a short time, 6 months or less. Perhaps this one is for Christmas already??