That's interesting Walt, but I'm not sure if it's encouraging or discouraging!
It seems that Playmobil has been stocked in museums in the past (at Jorvic and The Yorkshire Museum), and in Walt's particular museum at present. I know that Walt does wonderful Playmobil displays that ought to encourage Playmobil purchases, and thus been good for and supported by Playmobil. We also know that certain museums in Germany have unique figures made for them occasionally (The Prince of somewhere I forget). There are even special figures & games released for the chain of Nordsee Fish Restaurants.
Yet Museums (in the UK and US) are not regularly stocking Playmobil, even where it would ideally mirror their focus (e.g. Union and Confederate soldiers at various US Civil War sites).
Why should this be so? I can think of a few possible reasons.
1) Playmobil have tried it before, and it has had minimal sales impact for the effort involved.
2) Playmobil tried it before and it was successful, but for some reason they stopped again.
3) They did try it, but the Museums didn't like it for some reason and stopped it.
4) They didn't try it, and are unaware of the potential benefit to sales.
5) They didn't try it, and ARE aware of the possibility, but lack the resources to try.
Now we know they HAVE tried selling Playmobil through museums because people have seen it, so the idea is there in the Playmobil Global Marketing Mix (as I truly hope they have one). Does it not get disseminated through the company?
I personally can't see why, with the right focus and plan, the idea shouldn't be a runaway success, and not just for Romans (and Vikings and trains) in UK museums.
Imagine a blister with a Union and a Confederate solder on sale at any US Civil War site. What little boy (or his dad) wouldn't want at least one of those to commemorate their visit?
Imagine a blister of a British Redcoat (with correct period hat) and a period American soldier on sale at every US War of Independance site.
Imagine a blister of the recent Spanish Soldier with a Pirate on sale at at museums all round the Carribean and coast of South America.
The possibilities are endless, please feel free to add your ideas. The initial test packaging needn't be a full commercial blister, of course - a couple of figures in a sealed bag would do to test the water.
Now imagine those small blister packs (which Playmobil could easily create with minimal changes to existing figures) as the grain of sand that starts the pearl of a collection in the homes of millions of children worldwide.
I'm driven to the conclusion that either Playmobil lack the resources to carry out these plans (surely not?), or the imagination to see how much they could benefit, or they have been discouraged in the past, and lack the courage to try again.