Author Topic: Article in The Economist on Playmobil  (Read 6304 times)

Offline core

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Re: Article in The Economist on Playmobil
« Reply #20 on: February 06, 2008, 07:59:44 »
Thanks for posting it!  It's my hope that Playmobil would continue to stay their course and not succumb to product licensing ... which might be their only hope to achieve some breakthru in the US/UK market(?)  :'(

fwiw there's a +20min video interview on the 'net with the CEO of Lego, in which he's brought up the importance for Lego to expand their character/movie/product tie-in to increase market share and profitability, but he does mention that they will continue to cater to the Lego purist.
Peter