PCC was a pilot-project and looked upon as the 5th wheel on the waggon as i understood it from them.
Now it has become more succesfull and still growing, it seems the PCC has been taken more seriously this last year. But still, long ways to go.
sounds a lot like our department (Government)
5th wheel are very important when you get a flat/broken spoke ....AKA spare tire.
Why not actually advertise it in the mini catalogs? F$&@book gets its logo and isn't there a YouTube as well?