I've looked at this set several times in TRU, but so far avoided buying it. I don't really like the logos on the klickes and the cab doors, nothing like a real fire department would use. I'd have to replace with Klickies with other firemen, though that's not a big problem to me as I have dozens.
For $25 it seems to me a good deal, certainly lacking the extra details and bits and bobs that a full range set has, but for a younger child to play with, very robust. As TRU frequently run sales, I could get it for $20 if I wanted it.
It's in the same series as the Swat Van and Swat helicopter, and those are made in Germany according to the box. The quality is certainly up to current Playmobil standards. Detail is another matter; non-opening doors, a ladder that doesn't extend etc, are not features we like to see from proper Playmobil, but I take these sets as a sort of mid-way between the 1-2-3 range and the full range stuff. For $20-$25 these sets are a nice introduction to Playmobil for a family that might otherwise be put off by a $40 or higher pricetag.